All the biggest surprises from today’s Apple event

12 Sep


Apple’s (AAPLiPhone 5 event is finally behind us, and the company’s next-generation smartphone is probably just over a week away from becoming the fastest-selling iPhone yet. Now that the new iPhone is official, the phone’s key specs are confirmed: it will feature a 4-inch display, a new processor and a fresh new design that is just 7.6 millimeters thick. Considering all the rumors, leaks, photos and videos that led up to Wednesday announcement, the iPhone 5 really wasn’t much of a surprise at all. As is typical of Apple, however, the company did manage to pitch a few curveballs during its press conference, and here are all the biggest surprises. 

A6 processor. We knew Apple would be updating its iPhone chipset since it needed 4G LTE support, but it was unclear what processor the company would use. The A6 is twice as fast as the iPhone 4S’s chipset, and Apple says it offers twice the graphics performance as well.

Not just a bigger display, a better displayApple’s iPhone was starting to look a little dull thanks to all the fantastic AMOLED screens on the market, and Apple stepped up its game. According to the company, the new 4-inch display on the iPhone 5 has 44% better color saturation compared to its old Retina display.

New noise cancellation technology with three microphones. Two mics seemed to work fine on the iPhone 4S, but apparently three isn’t a crowd. We’ll see how the new tech performs when we review the iPhone 5 later this month.

Better battery life. Industry watchers and consumers alike were worried that the addition of 4G LTE might hurt battery performance, but Apple says the new iPhone 5 battery will last even longer than the one used in the iPhone 4S.

Better camera. The iPhone 4S has one of the best cameras we’ve ever seen on a smartphone but according to Apple, the camera on the iPhone 5 is even better. It still captures 8-megapixel images but it now takes better low-light photos and it provides 40% faster photo capturing as well. Apple also said the camera can take still shots while recording HD video, and it now includes a built-in panorama mode.

New iPod touch. We knew the new iPod touch was coming, but some of the details took most of us by surprise. The fifth-generation iPod touch is just 6.1 millimeters thick and it includes the new 4-inch Retina display from the iPhone 5. It also now supports Siri, comes in a variety of colors, and ships with a matching “loop” wrist band — we know you’re exited about the wrist band.

Apple’s next-generation iPhone 5 launches on September 21st starting at $199 on contract. Preorders begin this Friday, September 14th.

Apple unveils new iPod nano with home button


Apple New iPod Nano 2012

The torrent of Apple (AAPL) news just won’t stop. As expected, the Cupertino-based company just unveiled aredesigned iPod nano. The iPod nano has ditched its clip-on design for an razor thin 5.4 millimeter elongated design with a 2.5 inch multitouch display and home button. It’s 38% thinner than the previous iPod nano and will come in seven colors. Even with its thin design, Apple still managed to squeeze in an FM radio, new Lightning connector, Bluetooth, pedometer and 30 hours of battery life for music playback — the longest battery life Apple’s ever had in a nano. Video also makes a return on the iPod nano now that it has regained its widescreen. The new iPod nano will be available in October in only one capacity: 16GB for $149.


Apple announces a thinner, lighter and taller iPod touch, available in October


Apple iPod Touch Release Date

Apple (AAPL) continues to throw out the punches at its press event in California. The Cupertino-based company on Wednesday unveiled the newest addition to its iPod family — a redesigned iPod touch. The device is super thin, coming in at 6.1mm, and weighs only 88 grams. It is equipped with a dual-core A5 processor, a front-facing FaceTime HD camera and features a 4-inch Retina display with a 16:9 aspect ratio. On the back of the device resides a 5-megapixel 1080p iSight camera with a f/2.4 aperture, a sapphire crystal lens and an LED flash. Applehas also included support for Siri, Bluetooth 4.0, AirPlay mirroring, and a Wii-like bracelet, called “Loop,” for easy holding. The newest iPod touch will be available in a variety of colors — red, blue, yellow, white and black — in October in 32GB and 64GB variations for $299 and $399, respectively. Apple also announced that it will keep its fourth-generation touch on the market with a starting price of $199 for the 16GB model.


Apple introduces new iTunes with complete iCloud integration


Apple iTunes iCloud IntegrationNot to be overlooked in the hype surrounding the iPhone 5 was Apple’s (AAPL) revamping of its classic iTunes music software to feature full integration with its iCloud data storage service. Among other things, the new iTunes has added a “play next” feature that lets users queue up any song as next on their playlist without dragging and dropping, as well as a revamped mini-player that now comes equipped with built-in search functionality to make it less intrusive than previous versions. The new iTunes will be available for download in October.


iOS 6 available for download on September 19th

Apple iOS 6 Release Date

Following its announcement of the iPhone 5, Apple (AAPL) on Wednesday announced the availability of iOS 6. The Cupertino-based company’s latest mobile operating system will be available for download on September 19th for owners of the iPhone 4S, iPhone 4, iPhone 3GS, iPad 2 and the new iPad. Apple announced iOS 6 at its Worldwide Developer Conference in June, the operating system includes more than 200 new features such as 3D maps, Passbook and an improved Siri voice assistant.



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