Amazon reportedly acquires UpNext, 3D map wars begin in earnest

3 Jul

1111111111111facebook-sign-screen

We might as well call 2012 the year of the 3D map. We’ve seen both Apple and Google show their cards, but GigaOM now hears that Amazon has jumped in by acquiring newcomer UpNext. The details are scant, but the approximately $2.5 million deal would give Amazon the startup’s 3D, Android-native maps of 50 US cities, complete with navigation and extra information about notable buildings. The online reseller hasn’t confirmed whether or not the acquisition is happening, which leaves it very much in rumor territory for now. That said, it’s not hard to imagine Amazon taking that leap. The Kindle Fire is cut out of the official Android ecosystem and won’t get built-in 3D maps without effort on its creator’s part — a buyout would certainly put that mapping on the fast track.

 

http://gigaom.com/2012/07/02/exclusive-amazon-buys-3d-mapping-startup-upnext/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: