Google springs for .lol, .youtube domains, we wonder if it’s going .crazy

1 Jun


Google just can’t wait until ICANN reveals custom domain name bids in mid-June to say what it’s trying to buy — and it’s clear that Mountain View went on a shopping spree. Some of the top-level domains in the land grab are ones you’d expect safeguarding Google’s prized possessions, such as .google, .youtube and .docs. Others make us fear for the future of Internet memes. Google claims that it’s bidding for TLDs such as .lol to explore their “interesting and creative potential,’ but we have a hunch it’s just taking the addition of LOL to the dictionary a little too seriously. The company does assuage our fears with a promise to prevent TLD abuse. If we ever see become a reality, though, we’ll know Google has gone off the .deepend.


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