Apple remains world’s most valuable brand

24 May

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Apple, the world’s most valuable company, is also the world’s most valuable brand according to a recent study by market-research firm Millward Brown. Over the past year, the Cupertino-based company has boosted its brand value by 19% to $183 billion. Facebook, the world’s largest social network, is said to now placed in the No.19 spot with a brand value of $33.2 billion, an increase of 74%. Seven of the top 10 brands were technology companies, however McDonald’s, Coca-Cola and Marlboro remained strong at number four, six and seven respectively. IBM’s brand value shockingly traded places with Google and rose to second place, while Microsoft remained strong in the fifth position. Mobile carriers AT&T, Verizon and China Mobile completed the top 10.

 

http://www.reuters.com/article/2012/05/22/us-brands-technology-apple-idUSBRE8…

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