Half of all U.S. households own at least one Apple product

30 Mar


Apple’s stock recently crossed the $600 mark and there are no signs that the world’s most valuable company is slowing down. According to a poll from CNBC, half of all U.S. households own at least one Apple product and residents of one-in-10 homes that lack Apple products plan to buy their first Apple device over the next year. If accurate, the survey indicates that more than 55 million homes have at least one iPhone, iPad, iPod or Mac computer. Overall, the average household has 1.6 Apple devices and almost one-quarter are planning to buy at least one more in the next year. The survey also showed that the majority of Apple buyers tend to be male, college-educated and younger. Not surprisingly, the more money someone earns, the more Apple products he or she is likely to own according to the survey. Interestingly enough, 61% of households with children own an Apple device, compared with 48% of homes without kids. CNBC conducted the survey with 836 Americans alongside Hart Research between March 19th and March 22nd.




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