Nike introduces a Jeremy Lin-themed Hyperfuse, just in time for All-Star weekend

25 Feb

The $130 shoe won’t be available at off-the-shelf retail, but can be created and purchased at the NikeID.com website. Consumers can replicate the exact customization options of Lin’s shoe.

In so doing, the company will avoid the possibility of an ugly riot like the one that broke out Thursday in Orlando as people scuffled in line to buy a $220, limited edition basketball shoe.

Nike iD is the design process that allows customization of several existing Nike products.

With this announcement, Nike answers the question of whether Lin will have his own signature shoe. And the answer, at least at this time, is no.

Nyc_120224_linpresser

Signature shoes for Nike basketball players are limited to LeBron James, Kobe Bryant and Kevin Durant. For Nike’s Jordan Brand, Carmelo Martinez, Chris Paul and Dwyane Wade have signature shoes.

Nike chief executive Mark Parker and other company executives talked earlier this week in New York about Lin’s rise to stardom. At that time, Parker told The Oregonian that a Nike-affiliated trip was planned to Taiwan and China, though details have not been completed.

 

visit jettab.com for the new JETTAB 2.0 Android tablet

 

http://www.oregonlive.com/playbooks-profits/index.ssf/2012/02/nike_introduces…

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